Golf

Grip maker SuperStroke acquires historic brand Lamkin Grips

Superstroke makes one of the most popular putter grips in professional golf.
Superstroke Golf
SuperStroke, a relative newcomer among golf-grip makers, has acquired Lamkin Grips, which has been producing grips for a century.
SuperStroke’s stated goal with the purchase: continued innovation and growth within the grip category and expanding its portfolio of products and technologies.
“If there is a grip company that is most aligned with SuperStroke’s commitment to uncompromised research, design, and development to put the most useful performance tools in the hands of golfers, Lamkin has been that brand,” SuperStroke CEO Dean Dingman said in a press release.
The deal diversifies SuperStroke’s selection of grips with technology designed to provide golfers with optimal performance through materials, surface texture and shape.
Longtime owner and CEO Bob Lamkin will continue to serve as a board member and will remain involved in the company.
Originally founded in 1925 by Elver B. Lamkin, Lamkin Grips first produced only leather grips. Since then, the family-owned company has maintained a reputation for providing the a wide assortment of performance-enhancing grips, including models such as the Crossline, UTX and Sonar.
Founded in 2009, SuperStroke quickly established a presence in the game’s highest ranks. According to the company, its grips have been in the bags of players who have combined to win $500 million in PGA Tour earnings.
Superstroke has expanded its offerings to include full-swing grips, training aids and premium golf bags.
“SuperStroke has become one of the most proven, well-operated, and pioneering brands in golf grips,” Bob Lamkin said in the release. “We could not be more confident that the Lamkin legacy, brand, and technology is in the best of hands to continue to innovate and lead under the guidance of Dean Dingman and his remarkably capable team.”
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Ryan Barath is GOLF Magazine and GOLF.com’s senior editor for equipment. He has an extensive club-fitting and -building background with more than 20 years of experience working with golfers of all skill levels, including PGA Tour players. Before joining the staff, he was the lead content strategist for Tour Experience Golf, in Toronto, Canada.
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