FIRST LOOK: 2023 XXIO Prime and Royal Edition clubs

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2023 XXIO Prime
If you’re a golfer looking to add some swing speed and distance back to your game, XXIO has the solution with their premium ultra-lightweight Prime and Royal Edition series of clubs.
The XXIO Prime series features elevated performance throughout the bag from driver to irons thanks to their advanced materials technology optimized for moderate-swing speed golfers and added forgiveness.
“Crafted for golfers who’ve lost some speed over time but are still looking to add distance and maintain accuracy, this new XXIO Prime delivers,” said Chuck Thiry, Vice President of XXIO. “This innovative design is created with lighter components in the Driver, Fairways, and Hybrids, delivering more MOI for straighter, more powerful distance. To further help with swing speed, we included Weight Plus Technology, which counterbalances and stabilizes the club, creating a more efficient path, more consistent contact, and greater ball speed.”
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Rebound Frame: The titanium construction creates multiple areas in the head for the face and body to seamlessly flex to create better energy transfer to the ball resulting in faster ball speeds and more distance. The rebound frame is designed into every club in the Prime line.
Weight Plus Technology: Puts extra weight at the butt end of the shaft under the grip to raise the balance point and stabilize the club path for faster more consistent swings. This also makes the club feel easier to swing.
ActivWing: Aerodynamics around the club head to stabilize it during the top of the swing transition and to help create more center contact.
Super-TIX 51AF titanium faces: The driver and irons utilize this incredibly strong and lightweight alloy for thinner faces that flex more for added distance and save weight for forgiveness.
SP-1200 Shaft: The XXIO shafts are constructed with high-performance carbon fiber and an advanced resin matrix, resulting in lightweight graphite shafts with the optimal balance of strength and flexibility.
The XXIO Prime and Prime Royal Edition series of clubs will be available April 14, 2023 – See below for the full price breakdown.
XXIO Prime Driver: $899.99
Fairway Woods: $599.99 each
Hybrids: $419.99 each
Irons: 4 pieces set Graphite (7-PW) $1,199.99, single Irons:$299.99
XXIO Prime package set $4,499.99
XXIO Prime Royal Edition Men’s and Ladies’Driver: $1199.99
Fairway Woods: $799.99 each
Hybrids: $499.99 each
Irons: 6-piece set graphite (7-SW) $2,099.99 single irons: $349.99
XXIO Prime Royal Edition Ladies Package Set: $5299.99
Want to overhaul your bag for 2022? Find a fitting location near you at GOLF’s affiliate company True Spec Golf. For more on the latest gear news and information, check out our latest Fully Equipped podcast.

Ryan Barath is GOLF Magazine and’s senior editor for equipment. He has an extensive club-fitting and -building background with more than 20 years of experience working with golfers of all skill levels, including PGA Tour players. Before joining the staff, he was the lead content strategist for Tour Experience Golf, in Toronto, Canada. and GOLF Magazine are published by EB GOLF MEDIA LLC, a division of 8AM GOLF


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