Golf

Bettinardi opens all-new Studio B to enhance customer fitting experience

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Studio B features a huge collection of Bettinardi putter cover designs.
Ryan Barath
OAK BROOK, Ill. — From the start, Bettinardi Golf has always been about creating putters, products and experiences at the highest level, and with the opening of their all-new Studio B in Oak Brook, Ill., golfers now have the opportunity to connect with the brand like never before.
The new retail and fitting boutique has everything Bettinardi Golf has to offer in one place — from head covers and key chains, all the way up to clothing collabs and custom-designed bags, and of course putters.
That is on top of the two putter fitting studios equipped with Quintic Golf and V1 Sports’ 4-camera putting systems to help golfers get a better understanding of their stroke along with getting dialed into their perfect putter.
Speaking of fitting, Studio B is also equipped with a Foresight Golf GC Hawk simulator to allow golfers to go through a full Bettinardi wedge fitting to help find the right loft and bounce combinations.
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“The dream of mine has always been to elevate not just the brand but the entire experience we can offer and Studio B Oak Brook really does that,” says Sam Betinardi. “From the merchandising perspective Studio B gives golfers the chance to see what Bettinardi is all about and on top of that we have two putter-fitting bays and a wedge-fitting space along with a custom Hive room for those that want to completely custom design their own putter or wedges.”
The space is not only a shopping experience but a testament to the brand’s long-standing dedication of manufacturing the best quality putters for the best players in the world, and it includes a wall showcasing the many professional victories they have collected.
Speaking of Tour winners, the 2022 U.S. Open winner and Bettinardi staffer Matt Fitzpatrick was on hand this week to help officially open Studio B.
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For those curious about visiting Studio B, it is located in Oak Brook, Ill., about 20 minutes from downtown Chicago, and you can find more information about the location at Bettinardi.com.
Want to overhaul your bag? Find a fitting location near you at True Spec Golf.

Ryan Barath is GOLF Magazine and GOLF.com’s senior editor for equipment. He has an extensive club-fitting and -building background with more than 20 years of experience working with golfers of all skill levels, including PGA Tour players. Before joining the staff, he was the lead content strategist for Tour Experience Golf, in Toronto, Canada.
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